Don’t forget! This Saturday, November 26, is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities. This year, as businesses continue to bounce back from the effects of the pandemic and navigate economic stressors, they turn to customers for support.
What is Small Business Saturday?
You’ve probably seen the hashtag #ShopSmall trending online before, especially during this time of year. That hashtag was designed to encourage consumers to think twice about where they make their purchases and/or who they receive services from. Celebrated annually after Black Friday, Small Business Saturday draws attention to the important role small businesses play in the local economy and encourages people to seek out the products and/or services the offer. Small Business Saturday being right between Black Friday and Cyber Monday is no coincidence, it’s to encourage consumers to keep small businesses in mind as they buy gifts.
How can I #ShopSmall?
Continue your holiday shopping with a twist by heading to a local business and giving them your support by making a purchase (and maybe even find a unique gift for someone!). If you’re paying slightly more for something from a small business, just know you are making an investment in the local economy and a difference in your community. Plus, you’re more likely to receive better customer service from a small business than a large company, but remember to be patient.
Here’s some easy ways you can #ShopSmall this weekend:
- Grab coffee at the small coffee shop downtown you’ve been wanting to try.
- Meet up with a friend for breakfast, lunch, or dinner at a new restaurant. Your new favorite dish may be awaiting you!
- Stop by the cute gift shop or boutique you’ve been meaning to check out. Pick up something for you and maybe even discover your new go-to stocking stuffer!
- Give the local house renovation company that you saw the lawn sign for a call for the home improvement project you’ve been meaning to start.
- Buy the custom items you’ve been eyeing up online from a local online seller.
- Get some new wardrobe items from the local consignment shop instead of heading to the mall.
- Pick up produce from the farm stand down the street instead of the grocery store.
For banking and finance resources for small business owners, visit www.penncommunitybank.com.
