PERKASIE, Pa. (February 2020) – Penn Community Bank, the largest mutual bank headquartered in Southeastern Pennsylvania, has launched a reenergized brand highlighting the institution’s local roots and commitment to economic growth throughout the region. At the same time, it unveiled an updated online experience for customers and community members which complements the refreshed positioning.
“We didn’t go into this process looking to ‘rebrand’ the bank or make sweeping changes to who we are or how we do business. What we’ve really done is put a spotlight on our authentic identity and doubled down on expressing it to our customers and communities,” said Jeane M. Vidoni, President and CEO of Penn Community Bank. “Our commitment to growing families, businesses, and our region is at the heart of everything we do.”
“Penn Community Bank’s reenergized brand is more than a logo or tagline. Our core brand message speaks to who we are and how we operate,” said Bernard Tynes, Director of Marketing at Penn Community Bank. “Penn Community Bank is banking powered by good values and powerful expertise. When we work with our customers, they know we’re in it together. We see growth potential everywhere we look and now we’re experiencing our very own “Here We Grow” moment.”
The New PennCommunityBank.com
Penn Community Bank’s commitment to growing families, businesses, and communities drives everything we do. As part of our commitment, we are excited to announce the launch of our redesigned website, PennCommunityBank.com.
Our new website offers enhanced functionality, insight-driven financial resources, and a user-friendly experience whether you visit from a desktop, tablet or smartphone. While the look and feel of the site has changed, you still have access to the same secure online and mobile banking with no changes to your username and password.
Our Renergized Brand
Here We Are & Here We Grow
Penn Community Bank’s core brand message speaks to who we are and how we operate. “Here We Are” is our way of emphasizing that we are part of the communities we serve and, because of that, we always put our customers first. “Here We Grow” describes our connection to building momentum with individuals, families and businesses.
100% Growth Strategy
Penn Community Bank works hard to function as an integral part of the local economy and communities around us. When we become part of the neighborhood, so does values-driven banking. When we work with customers, we’re in it together. Their growth is our priority. As the largest mutual bank headquartered in Southeastern Pennsylvania we see growth potential everywhere we look
“Here We Grow Moments”
You might know it as a milestone, a personal landmark, or just as a moment in time worth celebrating. We know it as a “Here We Grow” moment. And there’s nothing we like more. Whether your eyes are on a new home or a new loan, we are built to help you grow.
Our Visual Vocabulary
Taking a strong visual cue from how towns and cities are mapped out, our gridwork creates its own stylistic map of the key elements that surround our brand. From five-pointed stars to our map marker and clouds, our gridwork creates a sense of place and belonging. We’re on the same page – and the same map – as our customers.
Our Vision Inspires Us
Penn Community Bank is committed to being the local bank of choice for Bucks and Montgomery counties, and the surrounding areas. We will be the first name that comes to mind for those who prefer a relationship with a financial institution that values people as much as profits.
About Penn Community: Penn Community Bank holds more than $2 billion in assets, employs more than 350 people, and offers banking, lending and investments at 24 bank branches and two administrative centers throughout Bucks and Montgomery counties, Pennsylvania. As an independent, mutual financial institution, Penn Community Bank is not publicly traded and operates with its long-term mission in mind: to help businesses grow and prosper, to provide financial resources to individuals and families throughout their lifetimes, to strengthen the local economy, and to partner with local organizations to act as a catalyst for positive growth in every market it serves.