Business Intelligence Group once again recognizes Marketing Department for external campaign efforts
PERKASIE, Pa (October 2023) – Penn Community Bank, the largest mutual bank in eastern Pennsylvania, has been selected by Business Intelligence Group as a recipient of the organization’s Public Relations and Marketing Excellence – External Campaign of the Year Award. The bank’s Marketing Department was recognized by the panel of business executives for its expansion of the ongoing “Start. Grow. Stay.” campaign. The initiative for the first time introduced the bank to a regional audience stretching from the Lehigh Valley to Philadelphia by utilizing a multi-channel approach, including TV, digital, print, and experiential marketing efforts.
“Penn Community Bank has shown to the business world the impact a group of creative and business-minded people can help solve real challenges to meet clients’ needs,” said Maria Jimenez, Chief Nominations Officer of the Business Intelligence Group. “We are so proud of all of our winners and congratulate them all for their successes.”
“The goal of this campaign is threefold: to introduce Penn Community Bank to a growing and diverse audience, to clearly share our consumer and business banking and lending capabilities, and integrate new neighborhoods into the bank’s signature focus on building thriving communities from Philadelphia to the Lehigh Valley – and everywhere in between,” said Bernard Tynes, Penn Community Bank Chief Marketing & Impact Officer. “At the heart of our campaign is the unwavering commitment to authenticity. We’re proud to continue to build upon our legacy of service and honored to receive this national recognition for reaching our customers and communities.”
About Penn Community Bank: Penn Community Bank holds more than $2.7 billion in assets, employs more than 300 people, and offers banking and lending services at financial centers throughout Bucks and Montgomery counties, Pennsylvania. As an independent, mutual financial institution, Penn Community Bank is not publicly traded and operates with its long-term mission in mind: to help businesses grow and prosper, to provide financial resources to individuals and families throughout their lifetimes, to strengthen the local economy, and to partner with local organizations to act as a catalyst for positive growth in every market it serves.
About Business Intelligence Group: The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry and business award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.