Business Intelligence Group once again recognizes Marketing Department for external campaign efforts
PERKASIE, Pa (October 2023) – Penn Community Bank, the largest mutual bank in eastern Pennsylvania, has been selected by Business Intelligence Group as a recipient of the organization’s Public Relations and Marketing Excellence – External Campaign of the Year Award. The bank’s Marketing Department was recognized by the panel of business executives for its expansion of the ongoing “Start. Grow. Stay.” campaign. The initiative for the first time introduced the bank to a regional audience stretching from the Lehigh Valley to Philadelphia by utilizing a multi-channel approach, including TV, digital, print, and experiential marketing efforts.
“Penn Community Bank has shown to the business world the impact a group of creative and business-minded people can help solve real challenges to meet clients’ needs,” said Maria Jimenez, Chief Nominations Officer of the Business Intelligence Group. “We are so proud of all of our winners and congratulate them all for their successes.”