Business Intelligence Group recognizes Marketing Department for External Campaign of the Year
PERKASIE, Pa (November 2022) – Penn Community Bank, the largest mutual bank in eastern Pennsylvania, has been selected by Business Intelligence Group as a recipient of the organization’s Public Relations and Marketing Excellence – External Campaign of the Year Award. The bank’s Marketing Department was recognized by the panel of business executives for its Start Here. Grow Here. Stay Here. campaign and its Day of Service community outreach effort.
“In 2022, Penn Community Bank showed all of us how creativity and business acumen can serve clients’ needs,” said Maria Jimenez, Chief Nominations Officer of the Business Intelligence Group. “In this post-pandemic age, teams need to remain agile and open to all paths to effectively communicate. Congratulations to the entire Marketing team.”
“Building on the foundation of Penn Community Bank’s core brand and values, the ‘Start Here. Grow Here. Stay Here.’ campaign speaks to both the bank’s traditional personal banking customers, as well as its burgeoning commercial and small business clientele,” said Bernard Tynes, Penn Community Bank Chief Marketing & Impact Officer. “The disruption of the past few years has reinforced the importance of community and partnership in a very real and meaningful way. We’re proud to continue to build upon our legacy of service and honored to receive this national recognition for reaching our customers and communities.”
The ongoing campaign’s creative utilizes a modern gradient color effect to emote life’s natural transitions, as well as a ”spotlight” treatment to communicate exactly who is at the center of the bank’s mission – our customers and communities. Over the past six months, markets around the region have seen and heard Start Here. Grow Here. Stay Here. campaign messaging across the nearly every channel – from digital and traditional media outlets to branch merchandising, and thought leadership to social responsibility initiatives and event sponsorships.
Also recognized was Penn Community Bank’s unique extension of the campaign into community action in the form of its first-ever Day of Service. In an effort to carry out the bank’s mission – and increase awareness of the Start Here. Grow Here. Stay Here. Campaign. The organization-wide event partnered 300+ bank team members with over a dozen nonprofit partners throughout Bucks Co., Montgomery Co., and the Lehigh Valley to donate over 1,000 employee hours of volunteer service as well as $100,000 in charitable contributions from the Penn Community Bank Foundation. Watch: https://www.youtube.com/watch?v=NzGuPwhkCUk
About Penn Community Bank: Penn Community Bank holds more than $2.6 billion in assets, employs more than 300 people, and offers banking and lending services at 20+ bank branches and three administrative centers throughout Bucks and Montgomery counties, Pennsylvania. As an independent, mutual financial institution, Penn Community Bank is not publicly traded and operates with its long-term mission in mind: to help businesses grow and prosper, to provide financial resources to individuals and families throughout their lifetimes, to strengthen the local economy, and to partner with local organizations to act as a catalyst for positive growth in every market it serves.
About Business Intelligence Group: The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry and business award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.